Twist & Shout

Our aim was simple – to promote Siemens technology offering to the public sector. To replace a formal PowerPoint presentation, we produced branded content in the form of 'Citizen Sally – Power to the People', a 40 minute live comedy drama presented at SOCITM 2008.

• 

SOCITM's President described Sally as "an innovative approach to presenting some of the key issues that local government is having to contend with." Delegate feedback gave a score of 7.5 out of 10 for relevance and quality; whilst 403 delegates visited the website, with 114 watching the videos. The website was launched two weeks before the play itself and contained a series of 'homemade' videos and blog.