Our mission was to reposition Alcatel-Lucent as thought leaders in the Large Enterprise space. To say: “We understand your world and we can transform it” It is a very competitive market, and they are a traditional firm.
Enter “The New Guy”.
A tightly targeted comedy webseries delivered over the first two months of 2015 to entertain and connect with every CIO on the planet. To cut through the noise of white papers and tradeshows with a hilarious pang of recognition.
The series made heroes of progressive CIO’s everywhere and became their most viewed media campaign ever. A breakaway hit (over 500,000 views).
To see the rest of the episodes (as well as Season 2!), check out the New Guy YouTube channel.