Alcatel-Lucent
MetroExpress Launch

With the MetroCell Express films we decided that it was best to focus on how the technology benefits real people rather than how clever the solution is in itself. By talking to a local radio station event manager in Dallas Texas, we see how a smart approach to managing cellular capacity would be essential in putting on a successful live event.

As one of three short films, we wanted to tell the real story – not a sales pitch – but of course we needed a positive experience for the customer/user.  This is where the research matters. In searching for our story we asked ourselves: “What problem does this solution fix in the real world, and who would be the most likely people to have these problems?”.

That’s how we found Sarah Jane.