Films about technology are boring. Sure, the blinking lights make for a nice visual sometimes, but fundamentally you’re filming a box. It may be the most beautiful box in the world (see Apple’s Mac Pro intro video) but to any normal person, it doesn’t matter. What matters is what it enables you to do. And that’s right in our wheelhouse.
This series of three films didn’t attempt to explain a product, they act more like a mission statement. This is what we do and why we believe in it.
Shot in gorgeous slow-motion, the films highlight a moment where we think we’re watching two disconnected elements, but the communications brings them together. Disasters averted, new ideas formed and connections maintained.