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	<title>Twist &#38; Shout &#187; employee engagement</title>
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		<title>Breaking Through the Apathy Barrier</title>
		<link>http://www.twistandshout.co.uk/index.php/blog/jim/breaking-through-the-apathy-barrier</link>
		<comments>http://www.twistandshout.co.uk/index.php/blog/jim/breaking-through-the-apathy-barrier#comments</comments>
		<pubDate>Tue, 15 Sep 2009 14:52:50 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[Jim]]></category>
		<category><![CDATA[Apathy Barrier]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Chuck Yeager]]></category>
		<category><![CDATA[Communication barrier]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Story Telling]]></category>

		<guid isPermaLink="false">http://www.twistandshout.co.uk/?p=946</guid>
		<description><![CDATA[<p>How simply communicating better with your staff can have astonishing results</p>
<p>Breaking the sound barrier was one of aviations most formidable challenges until World War II Captain <a href="http://www.twistandshout.co.uk/index.php/blog/jim/breaking-through-the-apathy-barrier" class="continue-reading">...read more...</a>]]></description>
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		<title>&#8220;Hello, I Work In B2B and I still have a Soul&#8221;</title>
		<link>http://www.twistandshout.co.uk/index.php/blog/ross/hello-i-work-in-b2b-and-i-still-have-a-soul</link>
		<comments>http://www.twistandshout.co.uk/index.php/blog/ross/hello-i-work-in-b2b-and-i-still-have-a-soul#comments</comments>
		<pubDate>Mon, 27 Jul 2009 14:55:15 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Ross]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.twistandshout.co.uk/?p=893</guid>
		<description><![CDATA[<p>Odds are when you tell people at BBQs that you work in B2B marketing, most people’s eyes glaze over and the words “boring&#8221;, &#8220;corporate&#8221; and &#8220;desperately <a href="http://www.twistandshout.co.uk/index.php/blog/ross/hello-i-work-in-b2b-and-i-still-have-a-soul" class="continue-reading">...read more...</a>]]></description>
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		<title>Podcasting Tips</title>
		<link>http://www.twistandshout.co.uk/index.php/blog/ross/podcasting-tips</link>
		<comments>http://www.twistandshout.co.uk/index.php/blog/ross/podcasting-tips#comments</comments>
		<pubDate>Fri, 27 Mar 2009 15:08:05 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Ross]]></category>
		<category><![CDATA[6 Music]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Guardian]]></category>
		<category><![CDATA[Marketing Over Coffee]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[podcasts]]></category>

		<guid isPermaLink="false">http://www.twistandshout.co.uk/latest/?p=543</guid>
		<description><![CDATA[<p>Podcasts have been an area of massive online growth for several years now and everyone from Barack Obama to Billy, the guy who works in your local chipshop, seems <a href="http://www.twistandshout.co.uk/index.php/blog/ross/podcasting-tips" class="continue-reading">...read more...</a>]]></description>
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		<title>Who&#8217;s Talking About You?</title>
		<link>http://www.twistandshout.co.uk/index.php/blog/ross/whos-talking-about-you</link>
		<comments>http://www.twistandshout.co.uk/index.php/blog/ross/whos-talking-about-you#comments</comments>
		<pubDate>Thu, 19 Mar 2009 17:31:04 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Ross]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[new marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.twistandshout.co.uk/latest/?p=503</guid>
		<description><![CDATA[<p>It’s clear that traditional marketing strategies do not migrate well to the internet. There’s a tendency, even now, for marketers to use the internet as a <a href="http://www.twistandshout.co.uk/index.php/blog/ross/whos-talking-about-you" class="continue-reading">...read more...</a>]]></description>
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		<title>McAfee &#8211; Kickoff Film</title>
		<link>http://www.twistandshout.co.uk/index.php/portfolio/film/mcafee-kickoff-film</link>
		<comments>http://www.twistandshout.co.uk/index.php/portfolio/film/mcafee-kickoff-film#comments</comments>
		<pubDate>Wed, 25 Feb 2009 12:26:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Internal]]></category>
		<category><![CDATA[McAfee]]></category>
		<category><![CDATA[sales kickoff]]></category>

		<guid isPermaLink="false">http://www.twistandshout.co.uk/latest/?p=330</guid>
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<p>As we were winding down for Christmas we received a phonecall asking us to help film some Sales Reps for McAfee.  By the end of the <a href="http://www.twistandshout.co.uk/index.php/portfolio/film/mcafee-kickoff-film" class="continue-reading">...read more...</a>]]></description>
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