Microsoft – Top 10 Reasons To Use The Marketing Department
Let’s face it, product and marketing departments have always had a difficult relationship. If someone could teach them all to just, y’know, get along then the world would be a much better place. As it was, the Marketing team at Microsoft wanted to show their product managers that their skills were complimentary and that through working together they could achieve bigger and better things.
To facilitate this we worked together to create a short 2 minute film that showcased all the different benefits to working with the marketing department and additionally a series of posters. These took the form of members of the marketing department themselves representing certain services such as convenience, global, creativity etc. This also served to introduce the marketing team to the product teams.
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