McAfee – Infosec 2008
At Infosec 2008, we created the ‘McAfee Big News Show’ to draw traffic to the Infosec stand and engage with the audience. Presented in the style of a spoof news show we incorporated live and pre-recorded footage to make McAfee the big story of the event. With a live anchorman, roving reporter, quizzes and interviews, we ensured there were multiple points of interest for the audience.
The Big News Show integrated with the stand and allowed the stand employees to be guests within the framework of the show creating a cohesive feel to the whole event. We had to apologise to the other exhibitors for stealing their audiences and limelight for the first ten minutes of every hour throughout the event!