Alcatel – The Convergence Factor
Alcatel approached us to create and help promote a targeted event that showcased their new convergence offering to BT. In order to draw in the target audience we created a red carpet event in the style of a Movie Premiere. By taking several features of the technology we conceived and developed several movie trailers that made a star of the product. These were used in both the build up to the event and within the product demonstrations themselves.
Such was the success of the project, the UK event was extended from 4 days to 7 and the project was rolled out globally, even spawning several spin-off films and media.
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