Alcatel-Lucent – IPTC
Alcatel-Lucent’s IP Transformation Centers’ are one of the best kept secrets within the A-L solutions offering. Obviously they didn’t want to keep it that way.
We worked together to rebrand IPTC under the banner of predictability in an unpredictable world. We created a strategy that saw them use film, rebuild their website, created brochures and a little book all about transformation. In the short term there’s been a 34% rise in web traffic and we continue to work with Alcatel-Lucent to ensure the continued growth of the IPTC service.
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