Alcatel-Lucent – Femto Viral
To showcase Alcatel-Lucent’s championing of Femto technology at World Mobile Congress we created a short film to be transmitted via Bluetooth and web to create a buzz around the A-L stand. Using postcards and stand signage to direct people to the film, it proved so popular that the film was used by the event organisers as part of a presentation on Femto technology. To further enhance Alcatel-Lucent’s offering at the event we created 6 custom designed & stylised Femto boxes to create greater stand traffic.
The film was based around the rise of a mysterious new phenomena called Femtology which had sprung up around Femto technology. Designed to reflect a wide variety of TV Programmes & situations, the clips were linked together by a narrative that weaves Femtology throughout the film.
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