If You Live On Wilson Street…
We were delighted that our recent work for Alcatel-Lucent was perceived as such a success at Mobile World Congress. Alcatel-Lucent were brave enough to let us loose on their marketing campaign for Small Cells and keen to stand out from the crowd they commissioned Wilson Street, a look behind the net curtains of a fictional street embracing this new technology.
Launched to coincide with the start of Mobile World Congress, a bespoke website and film was produced to mark the occasion and to build intrigue around Alcatel-Lucent’s offering in this area. Combining real world applications and discussions around the technology, the response was hugely positive, with website hits being far above what we predicted.
It was a great opportunity for us to try out the Canon 5D Mk II, a HD DSLR camera, which is becoming something of a revelation within the industry. It managed to make a wet and dreary February day look like a feature film in Marbella (well, almost). With more to come from Wilson Street, we look forward to getting our hands dirty again soon.