Twist & Shout

You don't have to look very far to find videos about technological "visions of the future". The problem is, we know it isn't real. Glossy though they might be, we have trouble placing ourselves in the world they create, simply because they will always look, well, fake.

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Welcome to Wilson street. A docu-soap about a very special community somewhere in the English speaking world. Through an entertaining and cleverly informative series of short documentary films, we meet entrepreneurs, residents, families and rockstars, on a journey to find happiness, commercial success, and each other, in a world where small cell technology is simply fact of life. Set in the very near future (no – no floating cars or touch screen head-up displays here), you be forgiven for thinking Wilson Street is a real place (as one competitor did – thanks for that, we appreciate the PR!). A complete campaign based on the series was developed via a comprehensive microsite, where a high profile blog got the right kind of conversations going.