Alcatel-Lucent

Animation Series

Making the connection between a technological solution, and the resultant business case, isn’t always as obvious as it might be. Thanks to the clever people at Alcatel-Lucent, and our flair for telling stories (and making collages out of sweet wrappers), we were able to create a series of very short animations that told the story of how a business model is borne out of a series of technical solutions. Very down to earth, avoiding techno-speak, these little films have bags of character, wit and clarity. With music by local composer Chris Conway, and scripting from our very own Christine Cox, they are indeed little bon-bons of communications goodness.

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