How We Work
What do Ginger people, Sagittarians and fans of "I Love Lucy" have in common...?
Answer:
Nothing. That's kind of the point...
The term "Viral" gets thrown around a lot these days, often meaning "Everyone will download and watch this content, sharing with their online and offline friends as they go". Now that would be nice, of course, but ultimately wasteful. On the other hand, if you want just UK local government IT managers, or Canadian smartphone sales staff, or a global bank's employee base, to see and share the fun, then we should definitely talk. And by fun, we mean your message, of course...
To get the best from us it helps if you let us work with you to define the objectives of the plan, so that early on we can identify the best ways to deploy that all-too-precious budget.
We also love bringing our experiences to your team, using a workshop format to establish the options for a particular brief, or even creating
the brief in the first place. This is what Seth Godin calls thrashing early. Exploring the more radical options early on so that the more
ambitious ideas are not easily dismissed and we don't sleepwalk into a boringly 'safe' option. We also get to challenge things while it's still
an option to do so.
