Why? Because we love being around playful people. They make us feel good about ourselves. They spark ideas.
Truly creative ideas come through originality, and play is part of the process of getting there. Quirky ideas get remembered. They intrigue us, so we ask questions to find out more.
Multimedia is based around this kind of interaction. More than any other form of communication it should surprise and entertain us. Playing by these rules means our work is always innovative.
